S & S Foundation receives a Google Ad Grant of up to **$10,000 per month**, but we do not currently have the in-house Google Ads expertise or capacity needed to fully manage and optimize the account.

This is a major missed opportunity. There are people actively searching online for ways to support affordable housing, homeownership, financial education, youth programs, volunteering, charitable giving, and community development, but many of them may never discover S & S Foundation.

We need an experienced Google Ads/Google Ad Grants professional who can help us turn this resource into a strong constituency-building tool. Our goal is to reach potential donors, volunteers, partners, advocates, program participants, and other supporters who align with our mission.

We have used the Google Ad Grant in the past, but we need stronger campaign strategy, keyword targeting, conversion tracking, landing-page alignment, and ongoing optimization. We want to move beyond simply generating website traffic and instead use the grant to create measurable engagement and grow a long-term supporter base around S & S Foundation and our programs, including Moonlit Place.

By the end of the project, we want a fully structured and optimized Google Ad Grant strategy that S & S Foundation can use to consistently attract and convert people who are interested in supporting our mission.

The pro bono consultant will review our existing Google Ads account and create or improve campaigns, keyword groups, ad copy, audience strategy, conversion tracking, and budget allocation. We would also like recommendations for landing pages and tracked calls to action for donations, email sign-ups, volunteer interest, partnership inquiries, program engagement, and other meaningful conversions.

Specific deliverables should include:

- Google Ad Grant account and campaign audit
- Optimized campaign structure and keyword strategy
- New or revised Google search ads
- Conversion tracking and measurable goals
- Recommendations for landing-page improvements
- Monthly budget and campaign management strategy
- A simple reporting dashboard or performance-tracking process
- Written recommendations for ongoing optimization and compliance

Success would mean SSF is effectively using its available **$10,000 monthly Google Ad Grant**, reaching the right audiences, increasing qualified website traffic, and building a measurable constituency of donors, volunteers, partners, and supporters who may otherwise never find our organization.

Organization Mission

To empower homeless individuals with income, low to moderate income families, and veterans to achieve sustainable homeownership through education, support, and access to resources.