Marketing & Communications Strategy and Operating Playbook

By the end of this project, Birdhouse Fly Away would like a clear, practical Marketing & Communications Strategy that our interns, volunteers, and staff can begin implementing immediately.

The consultant will create:
-Communications Assessment: Review our website, social media, and current messaging to identify strengths, gaps, and priorities.
-Audience & Messaging Framework: Define our key audiences including; participants, employers, partners, mentors, funders, sponsors, and donor and the core messages and calls to action for each.
-Content Strategy: Establish content themes, platform recommendations, posting cadence, and guidance for telling participant, partner, project, and impact stories.
-Quarterly Communications Plan: Provide an actionable 90 day roadmap with priorities, content activities, and measurable goals that align.
-Communications Playbook: Create a simple, repeatable workflow for collecting stories, developing and approving content, publishing, tracking engagement, and following up on opportunities.

Success means Birdhouse has an organized communications system that does not depend solely on our Executive Director. New interns and volunteers should be able to step in, understand our audiences and messaging, and confidently execute the strategy and ultimately, the completed project should help us turn our existing impact into greater visibility, credibility, partnerships, funding, and opportunities for the young adults we serve.

Organization Mission

At Birdhouse Fly Away, our mission is to disrupt generational cycles of circumstantial oppression by expanding the mindsets of young people and helping them realize their untapped potential. We are committed to empowering youth to rise above barriers and reach new heights.