Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Reviewing and updating ad content
-Training one or two staff members on how to update Google Ads and monitor their performance
-Reviewing integration between Google Ads and Google Analytics and our website
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

We are at a time of change for the organization, continuing to test how we can optimize our online presence to get the word out further about our low fee and free programs. We have a small shop marketing department and are eager to strategically expand our capacity.

To prepare, we have activated Google Ads for our website, secured a Google Ad Grant award and set up ads with a volunteer student team and had a volunteer conduct an initial ad audit. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.