Google AdsWords Optimization

We have a Google Ad Words Grant that was set up with the help of a student group earlier in the year. We are in need of an expert to modify or even revamp several of our campaigns/objectives already in place. We need eyes and expertise to help.

It's a free grant valued at $10K per month. We are a grassroots organization with potential to grow - and save lives. We did an overhaul of our website and launched it in July for July Sarcoma Awareness Month.

I have a complete rundown of our assets available. Example of responsibilities:
• Lead the strategy development, project management, execution, and analysis of: paid digital campaigns using our small Google Ad grant.
• Providing a recommendation for the use of ads on other platforms such as Instagram and Facebook.
• Researching and analyzing competitor advertising programs in efforts to maximize the effectiveness of the animal welfare cause as a whole. We don’t want to steal or drive up costs for other similar causes.
Qualifications
• Paid search, paid social, and analytics experience
• Strong knowledge of multiple paid digital channels and how they work together to coach our staff and small group of BOD volunteers.
• Experience working with and utilizing Google Analytics and other attribution solutions
• Experience using with Facebook and Instagram Ads
Preferred But Not Mandatory
• Cancer, nonprofit medical background. Sarcomas a plus! We'd love to find a long term volunteer to assist in our efforts.