Google Ads Tips & Tricks

Our organization has a monthly Google Ads Grant, and we need advice on how to optimize our usage. Right now, we do not have any ads active using the grant. We lost access to the account for a while and recently have had it restored. We also have a marketing agency that is configuring paid ads for us using Google's Performance Max (PMax). We'd like to have a session with an expert in Google Ads and with experience with PMax, who can explain to us (1) the basics of how to run the Google Ad Grant ourselves, (2) look at whether there is anything we can take advantage of from the paid work on PMax and easily replicate it within the Ad Grant account (the two accounts are separate).