Digital Brand and Marketing Strategy Consultation

My goal for this Taproot Plus Session is to get help with developing a clear digital brand and marketing strategy for my nonprofit organization.

During the session, I would like support with:
• How to clarify my brand message and value proposition
• How to identify my target audience (parents, youth, community partners, and potential donors)
• How to determine what my website and social media should focus on to build credibility and engagement
• How to prioritize digital marketing efforts (website, Instagram, Facebook, email, etc.) given limited resources

I am looking for guidance on how to create a cohesive digital presence that tells a consistent story across platforms and supports long-term growth, outreach, and funding opportunities.

By the end of the session, I would like a clear roadmap outlining next steps and recommendations that I can begin implementing immediately.