Marketing Strategy
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Help SOAR Grow It's Instagram
Sierra Overlook Animal Rescue (SOAR) is a small, volunteer-run animal rescue in rural California. Our mission is to rescue, rehabilitate, and rehome animals in need while educating the public about responsible care.
Currently, we have only about 58 followers on Instagram, and growth has been very slow. As the founder, I'm currently overseeing all of our social media and website management on my own. I'm not especially experienced with social media strategy, so I would really value professional guidance.
Goals for this 60-minute call:
-Get expert advice on how to grow our follower base sustainably and authentically from a very small starting point.
-Brainstorm practical, realistic content strategies (e.g., post types, storytelling, frequency) that I can manage myself as a volunteer.
-Learn best practices for hashtags, captions, and encouraging meaningful engagement.
-Discuss ways to balance educational content with donor appeals without alienating our audience.
-Set realistic short-term and long-term goals for follower growth.
-Identify any helpful low-cost or free tools for planning and scheduling posts.
Context for the volunteer:
We’re a small rescue with an extremely limited budget and volunteer capacity. We want to use Instagram as a tool to educate the public, increase our visibility, recruit adopters and fosters, and support fundraising efforts—but need clear, manageable steps to do this effectively.
Our hope is to leave the session with professional advice, a clearer strategy, and some actionable next steps I can begin implementing right away.
Sierra Overlook Animal Rescue
Location
Somerset, California
Member Since
Jun 2025
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0
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