Social Media

Our social media materials have also been created individually from year to year and throughout each Easter Egg Hunt Event campaign. While this has allowed us to promote the event, it can result in inconsistent graphics, messaging, and timing. A significant amount of staff time is spent creating content as needs arise rather than working from a coordinated campaign plan.

We'd like the consultant to help us build:

A coordinated suite of reusable social media graphic templates.
Recommendations for consistent colours, typography, and visual treatment across campaign materials.
A social media content calendar outlining key posts, campaign stages and suggested messaging leading up to the event.
A cohesive visual approach that can be used for the 29th Annual event and adapted for future years.

Organization Mission

To empower people to achieve their full potential with strategically trained and certified service dogs as catalysts for restorative change. Providing life-changing certified dogs free of charge to approved clients, operating entirely on donations and community support without government funding. Key ProgramsAutism Service Dogs: Pioneered in 1996 to increase safety, improve socialization, and help suppress behavioral outbursts in Autistic children.PTSD Service Dogs: Launched in 2011 to assist veterans and first responders by suppressing hypervigilance and promoting daily activity.Canine Assisted Intervention: Partnering therapy and facility dogs with professionals to support community health and wellness.Skilled Companion Dogs: Supporting children and youth with various physical or developmental disabilities