Marketing Strategy
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Website Content Audit
We need a volunteer to audit our current website content and deliver new content based on our goals, increasing traffic that, in turn, brings donations and awareness. Content should be specific to our cause that doesn't overwhelm the reader or does not leave them with a gap. A volunteer who has experience with animal rescue content/storytelling is preferred.
No matter how trustworthy, impactful, and passionate we are, having the right website content showcasing our work without losing audience attention is essential. An SEO-friendly website content that relays our impact is crucial to optimize community engagement and getting steady donations.
During this project, the volunteer audits and delivers a draft of recommendations to maximize impact on key audiences and provide new content. From here, they'll create a copy that meets our needs and recommend plugins/tools to maximize our Google ads performance.
What activities will be completed as part of the project:
-Audit of the existing website content.
-Content Audit, Content Outline, and Content Delivery Plan.
-Creation of audit report.
-Deliver the content.
Design Deliverable: An audit report suggesting content improvements and additional recommendations for Google ads performance.
SAFI is a 501(c)3 charitable organization to fight for India’s animals. If you have a passion for animals and want to make a difference in your community, volunteering to help homeless animals is a great way. By volunteering your time and skills, you can help improve these animals' lives and impact their well-being. Your efforts will be greatly appreciated.
We will provide our mission, work, programs, Google Ads, and goals.
Stray Animal Foundation of India
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Member Since
Sep 2020
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