Marketing Strategy for a New Podcast

Orange County Grantmakers is launching a new Podcast in mid-March, and we need to create a marketing strategy to let people know it exists and attract listeners! We are partnering with an existing podcast organization, "Past Forward," that has some audience built in but not our typical audience. We also have some amazing speakers that are going to be on it, talking about issues of social justice, equity, philanthropy, and leadership. I need to figure out how to tell this story through an op-ed, social media, website placement, etc.