Marketing Strategy for a New Podcast

Orange County Grantmakers is launching a new Podcast in mid-March, and we need to create a marketing strategy to let people know it exists and attract listeners! We are partnering with an existing podcast organization, "Past Forward," that has some audience built in but not our typical audience. We also have some amazing speakers that are going to be on it, talking about issues of social justice, equity, philanthropy, and leadership. I need to figure out how to tell this story through an op-ed, social media, website placement, etc.

Orange County Grantmakers is the regional philanthropic serving organization for Orange County. We have 50 members of the largest funders and philanthropists in the community and support a network of over 3000 nonprofits. Through convening, workshops, education, and collaboration, we support funders coming together to share best practices and provide opportunities for nonprofits to learn and connect with one another and the philanthropic community.

I have the list of all speakers, the website of our partner, content/episode descriptions, etc. Once ready, I will implement the strategy through an existing relationship with the Voice of OC, our social media, and our website!