The New Integrity Generation is a newly soft-launched public initiative exploring integrity through personal stories of choice, consequence, regret, reflection and growth. It grows out of Film Your Issue, which I founded with Walter Cronkite, and Everyone Matters — earlier initiatives with established social media accounts, followers, videos and other digital content.

We now need to create a strong, coherent social media presence for The New Integrity Generation without unnecessarily starting from scratch. We need help determining which existing accounts and audiences should be retained, transitioned or connected; how best to reuse valuable existing content; and where new accounts should be established.

Our website and visual identity are already developed. What we need now is an experienced social media strategist who can help us make smart decisions about account structure, audience transition and initial setup so the new initiative launches with a strong foundation.

We are looking for a volunteer with Social Media Marketing and Brand Strategy expertise to audit our current presence, recommend a clear account transition approach, and put the basic profiles and launch plan in place.

The volunteer will:
- Produce a concise audit of our existing social media accounts — including Film Your Issue, Everyone Matters, and other active accounts — documenting audiences, content assets, audience overlap, and content worth retaining or repurposing.

- Recommend which accounts and audiences should be retained, transitioned, consolidated, or retired, with a practical strategy for connecting existing followers and content to The New Integrity Generation.

- Establish and optimize The New Integrity Generation profiles on the priority platforms identified in the audit, including consistent handles, bios, links, and profile/cover imagery.

- Deliver a short launch strategy and prioritized roadmap we can follow to introduce the new initiative, transition existing audiences where appropriate, and manage the social media presence ourselves going forward.

Organization Mission

The New Integrity Generation is an initiative to spark a public conversation about integrity — how it is shaped through moments of choice, consequence, regret, reflection and growth. Through personal stories and reflection, we invite people of all ages to explore the choices we make — the ones we're proud of, the ones we regret, and the ones that stay with us. By listening to one another and reflecting honestly on our own lives, we hope to deepen our understanding of ourselves, each other, and how we want to live going forward.