Telling Your Pro Bono Story

For corporate pro bono practitioners, storytelling is critical.

By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

But this guide is about more than just building brand and reputation. It’s about leveraging stories as a way to get C-suite buy-in for your initiatives. It’s about sharing stories that inspire employees to engage in your programs and become exceptional doers of pro bono. And it’s about telling the story of your program’s impact on the communities you serve so that you can continue doing work that makes a difference.

We at Taproot Foundation have picked up tips and tricks for impactful pro bono storytelling over the years. With some help from our friends at Edelman, VMware, and Morgan Stanley, we’re sharing insights we’ve gleaned from our experience with both pro bono programming and strategic communications. Our goal is simple—to equip practitioners with the skills they need to tell powerful stories that move the field forward.