Rethinking Names for Our Mentorship Community

Develop creative, on-brand naming concepts for how braveONE refers to the children, mentors, and mentorship matches within our program.

braveONE is a first-of-its-kind mentorship program connecting children living with Type 1 Diabetes with screened and trained adult mentors who also live with T1D. As our organization grows, we want the language we use for our community to feel as intentional and distinctive as our program.

Currently, we use traditional terms like “mentor” and “mentee,” but “mentee” feels formal and does not reflect the warmth, connection, and personality of braveONE. We call the children in our program Warriors, but we are open to rethinking how our mentors, children, and matches are named as a connected system.

During this 60-minute session, we would love to brainstorm creative naming directions with someone experienced in branding, messaging, or naming. Our goal is not necessarily to leave with finalized names, but to explore strong concepts, themes, and language that feel authentic to braveONE and can grow with our national community.

Organization Mission

braveONE is a first-of-its-kind mentorship program connecting children living with Type 1 Diabetes (T1D) with screened, trained adult mentors who live with T1D too. Through intentional one-to-one relationships built around shared interests, personality and lived experience, we help kids feel less alone and more confident growing up with T1D. In just over a year, braveONE has grown to 50+ matches across 19 states, creating 134+ outings and nearly 300 hours of connection between kids and mentors. More than 150 families are currently waiting for a mentor. Our mission is simple: no child should have to navigate Type 1 Diabetes feeling like they are the only one.