Developing a Marketing Strategy—Where to Begin?

Our organization is crafting a marketing strategy for an event and would love to bounce ideas off an experienced marketer! We are looking for advice on how to begin planning for such a large marketing initiative with a small team. We’d also appreciate a volunteer’s perspective on the branding or marketing building blocks that we should have in place to make this initiative a success. In specifics this event will be focused inviting various corporate teams to present on their projects that are positively impacting the SF Bay Area Community. Our goal is to develop relationships with these corporations to bring them into the fold as stakeholders with Bay Area Creative.