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Messaging

Relevant Skills

Marketing Strategy

Published Date

4 months, 3 weeks ago
1-Hour Consultation
Remote
Re:Force
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Hello!

I just launched Re:Force (https://reforceusa.com), a benefit corporation, dedicated to tackling staffing shortages in healthcare, education and social services. Re:Force aims to build a "service-force" of individuals who don't ordinarily see themselves in frontline roles (e.g., EMTs or substitute teachers). We target individuals who are already employed (e.g., office-based employees) or have other responsibilities (e.g., parenting) to fill these frontline roles alongside their current role, as more than a volunteer but less than a part-time employee. We know individuals want this - but struggle to integrate meaningful service into their busy lives!! Re:Force is the one-stop shop to validate interest, train and be placed in your role of choice with the right organization. Messaging and marketing this new concept presents a unique challenge - looking for expertise in marketing, comms and messaging!

Cheers,
Aaron

Re:Force

Location

Website

https://reforceusa.com

Member Since

Jun 2024

Completed Taproot Plus Partnerships

0

Re:Force is dedicated to tackling the staffing shortages in the healthcare, education, and social assistance sectors. We target individuals who typically do not see themselves in patient- or student-facing roles. By tapping into previously overlooked talent pools, Re:Force will establish a new paid “service-force” dedicated to filling essential frontline roles alongside their primary role or career, much like a “Reserve Medical Corps” or “National Guard of Educators”. Re:Force works with frontline organizations in partnership with state and local governments to identify crucial roles that are unfilled, require minimal training, and can accommodate flexible schedules (e.g., EMTs). We will bring an entirely new cohort of individuals into service, filling these essential frontline roles. We will target full-time employees, part-time or seasonal employees, and non traditional workers, such as college students, parents, and retirees, positioning Re:Force as a sustainable model to serve while maintaining a primary job or role. Re:Force empowers individuals to succeed and make a difference in patient- or student-facing roles by providing a clear, step-by-step pathway from choosing a service role to securing placement. It addresses barriers such as training costs and helps integrate the service role into the individual’s weekly schedule, coordinating with their primary employer as necessary.
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