Messaging
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Hello!
I just launched Re:Force (https://reforceusa.com), a benefit corporation, dedicated to tackling staffing shortages in healthcare, education and social services. Re:Force aims to build a "service-force" of individuals who don't ordinarily see themselves in frontline roles (e.g., EMTs or substitute teachers). We target individuals who are already employed (e.g., office-based employees) or have other responsibilities (e.g., parenting) to fill these frontline roles alongside their current role, as more than a volunteer but less than a part-time employee. We know individuals want this - but struggle to integrate meaningful service into their busy lives!! Re:Force is the one-stop shop to validate interest, train and be placed in your role of choice with the right organization. Messaging and marketing this new concept presents a unique challenge - looking for expertise in marketing, comms and messaging!
Cheers,
Aaron
Re:Force
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