Yang & Olivia Arts Foundation has access to Google Ad Grants, but we have not been able to use the account effectively. We need an experienced Google Ads professional to review our current setup, identify technical or campaign issues, and optimize our campaigns so the grant can meaningfully increase awareness of our performances, community programs, and mission. As a small nonprofit, we also need a system that is simple enough for us to maintain after the project ends.
By the end of this project, the consultant will review and optimize our existing Google Ad Grant account, troubleshoot any technical or compliance issues, and create or improve campaigns that effectively promote our performances, community programs, and nonprofit mission. This should include appropriate keywords and targeting, conversion tracking, and recommendations for ongoing optimization. Success would mean having a functioning, compliant Google Ad Grant account with effective campaigns that our small nonprofit can realistically maintain after the project ends.
