Social Media Content Strategy & Content Calendar for GEN

Global Empowerment Network, Inc. (GEN) is a growing 501(c)(3) nonprofit working in education, legal support, economic empowerment, women’s empowerment, and community support. GEN has an existing social media presence and is expanding its educational content, interviews, podcast programming, community events, and organizational updates.

We are seeking an experienced social media professional to help GEN develop a practical and sustainable content strategy. We need guidance on which types of content should be prioritized across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms; how frequently we should post; whether our podcast should use separate social media channels or remain under GEN’s existing accounts; and how to efficiently repurpose podcasts, interviews, educational content, events, and organizational updates into multiple social media formats.

Learn more about GEN at www.globalempowermentnetwork.org

By the end of the project, we would like to have: (1) a practical social media content framework for GEN’s major platforms; (2) recommendations on content types and posting frequency for each platform; (3) guidance on whether GEN’s podcast should use separate or existing social media channels; (4) a repeatable content repurposing system for turning podcasts, interviews, educational content, events, and organizational updates into posts, Reels, Shorts, stories, and clips; and (5) a manageable content calendar with sample content ideas and posting guidance that our team can continue using.

Success would mean GEN has a clear, sustainable, and repeatable system for planning, creating, repurposing, and publishing social media content consistently.

Organization Mission

Global Empowerment Network, Inc. (GEN) empowers underserved individuals and communities through education, legal support, and charitable initiatives. We focus on expanding access to opportunities, particularly for women and girls, immigrants and refugees, and other underserved communities in the United States and internationally.