Global Empowerment Network, Inc. (GEN) is a growing 501(c)(3) nonprofit working in education, legal support, economic empowerment, women’s empowerment, and community support. GEN is developing a podcast and interview program as an educational and community-engagement initiative connected to our mission.
We are seeking an experienced podcast or content strategy professional to help us define a clear and practical strategy before moving into production. We need guidance on identifying our target audience, selecting compelling topics, defining appropriate guest profiles, and determining the best format, structure, and episode length.
We are considering shorter community-focused conversations as well as longer interviews with experts and professionals. We would value guidance on whether to begin with one format or eventually use both. We also need a platform strategy identifying where to prioritize full episodes, video or audio content, short clips, and promotional content.
Learn more about GEN at www.globalempowermentnetwork.org
By the end of the project, we would like to have: (1) a clear podcast strategy for GEN; (2) defined target audiences; (3) recommended topics and guest profiles; (4) recommendations for the most appropriate show format, structure, episode length, and frequency; (5) guidance on whether GEN should begin with one podcast format or eventually develop both shorter community conversations and longer expert interviews; and (6) a platform strategy identifying where to prioritize full episodes, video or audio content, short clips, and promotional content.
Success would mean GEN has a focused and practical roadmap for launching its podcast program, with a clear understanding of who the program is for, what content it should feature, how episodes should be structured, and which platforms should be prioritized before moving into production.
