Global Empowerment Network, Inc. (GEN) is a growing 501(c)(3) nonprofit working in education, legal support, economic empowerment, and community support for women, youth, immigrants, refugees, and underserved communities. As GEN expands its programs and partnerships, we want to strengthen how we communicate our mission, programs, impact, and opportunities to the public.
We are seeking an experienced marketing and communications professional to help us develop a clear and practical strategy for increasing awareness of GEN, reaching the right audiences, strengthening engagement, and attracting potential participants, volunteers, partners, donors, and supporters. We would value guidance on our key messages, target audiences, website and social media communications, storytelling, and how to present GEN consistently and professionally across different platforms.
GEN currently has a website and active social media presence, providing a foundation that the volunteer can review and help us strengthen. To learn more about our organization and programs, please visit www.globalempowermentnetwork.org
By the end of the project, we would like to have: (1) a practical marketing and communications strategy tailored to GEN’s current capacity and goals; (2) clearly defined priority audiences and recommendations for reaching and engaging them; (3) refined key messages that clearly communicate GEN’s mission, programs, impact, and value; (4) recommendations for improving our website, social media, storytelling, and other communications channels; and (5) a realistic action plan and content recommendations that GEN can continue implementing after the project.
Success would mean that GEN has a clear communications roadmap, stronger and more consistent messaging, and practical tools to increase awareness, engagement, and interest from potential participants, volunteers, partners, donors, and supporters.
