Brand Style Guide Development

As our organization grows, more staff, board members, and volunteers are creating materials that represent us to donors, partners, and the community. Without a documented style guide, decisions about colors, fonts, and voice are made inconsistently, and our materials don't always present a unified brand. We're looking for a pro bono consultant with graphic design and brand expertise to help us establish clear, practical standards our team can apply going forward.

By the end of this project, we'd like a brand style guide our team can use for both print and digital materials. The consultant will:

- define our color palette, typography, and other core visual elements
- document formatting guidelines for common materials, such as templates and layout sizing
- outline tone, voice, and writing preferences with examples so our written materials sound consistent
- include guidance for applying the guide across different channels or audiences

Organization Mission

PurePod Foundation strengthens food security and community resilience by equipping farmers and communities with education, technical assistance, innovative growing solutions, and sustainable food and water systems that expand access to locally grown, nutritious food.