Logo Design and Style Guide Help

• Discovery and Concept Development
o Review the organization's mission, values, target audience, and current branding.
o Participate in an initial consultation meeting with organization representatives.
o Provide 2 to 3 logo concepts for review and discussion.
o Incorporate feedback into the selected concept.
• Final Logo Design
o Create a redesigned primary logo that reflects the organization's mission and brand identity.
o Ensure the logo is professional, scalable, and suitable for both print and digital use.
o Deliver a final approved logo in full color.
• Logo Variations. Please provide the following logo versions:
o Full-color logo
o Black-and-white logo
o One-color logo
o Horizontal layout
o Vertical/stacked layout
o Icon or mark only (if applicable)
o Transparent background versions
• File Deliverables. Please provide final logo files in the following formats:
o AI (Adobe Illustrator source file)
o EPS (vector format)
o SVG (web-ready vector file)
o PNG (transparent background)
o JPG/JPEG (high-resolution)
o PDF (print-ready version)
• Brand Usage Guidelines. Develop a brief logo guide that includes:
o Approved logo versions
o Color palette with color codes (HEX, RGB, CMYK)
o Recommended fonts and typography
o Minimum logo size requirements
o Clear space requirements
o Examples of appropriate and inappropriate logo usage
• Accessibility and Usability
o Ensure logo readability across multiple sizes and platforms.
o Confirm sufficient color contrast and visibility for digital and print applications.
o Design with accessibility and inclusivity considerations in mind.
o Final Handoff
o Transfer all final files and source files to the organization.
o Provide a written summary of the design rationale.
o Grant the organization full rights to use the final logo and associated files.

Organization Mission

The Downtown Women’s Center (DWC) ends homelessness by providing safe housing and supportive services centered on wellness, employment, and advocacy.