Brand Identity Kit & Institutional Marketing Collateral

The challenge we would like to address is establishing a standardized visual identity system and priority funder collateral for Africa Future Gateway, Inc. (AFG). While AFG is an established U.S. 501(c)(3) public charity headquartered in Washington, D.C., our team currently lacks formalized brand rules and ready-to-use presentation templates to support outreach to international partners and institutional funders.

​We already have our official logo file, approved mission statements, and core programmatic descriptions in place. The volunteer will not be designing a logo from scratch. Instead, their work will focus on establishing foundational brand rules around our existing logo and translating that visual identity into two high-priority collateral pieces: a donor one-pager and an executive pitch deck template. Secondary assets, such as web banners and custom vector libraries, are intentionally deferred to a future project to maintain a tight, realistic scope.

By the end of this project, the consultant will deliver:
​Core Brand Style Guide: Formalized rules for primary and secondary color palettes, typography pairings, and official logo usage/spacing guidelines.

​Editable Donor One-Pager Template: A polished, double-sided institutional overview template (provided in editable format such as Canva, InDesign, or Word/Google Docs).
​Modular Slide Deck Template: A clean 10-to-12 slide master presentation deck (in PowerPoint or Google Slides) styled with title, content, quote, and data layouts.

​Success means having a focused, professional visual toolkit that our executive leadership can immediately use to pitch prospective donors and institutional funders with visual consistency and credibility.

Organization Mission

Our core mission is to provide instruction and training to improve professional capabilities, establish talent development and educational programs, support health-related education and services, and foster international partnerships that drive sustainable community development and workforce readiness. We bridge international developmental initiatives with robust U.S. institutional frameworks to empower communities globally.