2027 Signature Events Strategy & Experience Design

We are seeking a pro bono consultant with senior-level experience in event strategy, production, experiential marketing, hospitality, or major nonprofit events to work directly with VHWF’s President and Chair to develop an actionable Event Strategy & Experience Plan for both 2027 signature events.

The consultant will:
* Develop a creative concept brief for each event defining theme, positioning, tone, desired audience experience, and core storytelling elements.
* Recommend program formats and flow, including performance/entertainment, storytelling, recognition, mission moments, VIP experiences, and audience engagement.
* Develop venue requirements and selection criteria, including capacity, staging/AV, accessibility, hospitality, and guest-experience considerations.
* Recommend guest, VIP, honoree, and sponsor experiences, along with food and beverage and entertainment approaches appropriate to each event.
* Identify meaningful recognition/awards concepts and sponsor activation opportunities that enhance rather than detract from the mission and guest experience.
* Recommend preliminary budget categories and key cost considerations to help VHWF balance quality, impact, and financial responsibility.
* Develop a high-level planning timeline identifying major decisions, milestones, vendor categories, and resources needed for successful execution.

Success will be two distinct but complementary event blueprints that VHWF leadership can use to move efficiently from concept to implementation. The consultant will not be expected to personally book or manage venues, entertainers, caterers, or other vendors.

Organization Mission

The Veterans Health and Wellness Foundation serves Veterans, military families, and their communities nationwide building the educational programs, navigational support, resource networks, and policy solutions that address the full complexity of Veteran health and well-being.