Clarifying Our Impact: Strengthening the Language of Communities In Schools

Through stakeholder research, audience testing, competitive benchmarking, and messaging analysis, the pro bono consultant will help Communities In Schools assess how effectively our current language communicates our model and impact to external audiences, specifically individual donors and corporate and foundation funders. The project will produce an immediately implementable set of recommendations for more intuitive, audience-friendly terminology, along with a unified messaging framework that includes tested descriptions of key concepts, potential alternative names or titles, audience-specific messaging guidance, and implementation guidance.

Success will be a clear, research-informed messaging strategy that helps stakeholders more easily understand who we are, what we do, and how we drive student success. The completed project will provide CIS with language that is more accessible and effective for fundraising, recruitment, advocacy, and brand awareness, ultimately helping CIS become more fundable, findable, and understood by funders, partners, policymakers, prospective/current staff, and families.

Organization Mission

At Communities In Schools (CIS), we surround students with a community of support, empowering them to stay in school and achieve in life.