Create a Visual Identity and Brand Book

We are looking for a volunteer with Brand Design expertise to create a full visual identity and a production-ready brand book for Albany Herricanes. The volunteer will:

- Design a primary logo and provide simplified, monochrome, and secondary/alternative logo versions; deliver production-ready vector file formats and high-resolution digital files for each version.
- Define a complete color system and provide color specifications (color names and values such as HEX, RGB, and CMYK) plus guidance on primary/secondary usage and accessible contrast considerations.
- Recommend typography (type family choices and hierarchy), provide outlined fonts or font files as appropriate, and document usage rules for headings, body text, and display treatments.
- Create supporting imagery and graphic elements (icons, patterns, and photo/graphic treatments) with files optimized for uniforms/wearables, website, social media, and printed documentation.
- Compile a brand book that consolidates all assets and guidelines, includes implementation notes for each medium listed above, and bundles the master files needed for production and digital use (vector and high-resolution assets, color specs, font references, and simplified/monochrome versions).

Organization Mission

Our philosophy is to provide a competitive and meaningful basketball experience which lends to building young girls into the confident, empowered and independent women of tomorrow. Our goal through this program is to encourage healthy life choices, develop self-esteem and a positive self-image. We believe that we rise by lifting others, embracing our differences and individuality. We cultivate an environment that promotes acceptance of all.