Strengthening Our Messaging for Fundraising & Partnerships

By the end of the project, we would like a clear and compelling messaging framework that strengthens how we present our organization to prospective donors and partners.

The consultant will review a focused set of our existing external materials, such as our website, organizational descriptions, donor materials and impact stories, to identify strengths, gaps and inconsistencies in our messaging.

Key deliverables would include a concise assessment of our current messaging; a refined organizational positioning and value proposition; a set of core messages communicating who we are, what distinguishes us, the impact we achieve and why donors and partners should invest in our work; and prioritized recommendations for incorporating this messaging into our most important fundraising and communications materials.

Success would mean that our organization has a consistent, compelling narrative and practical messaging that staff and board members can use across donor outreach, partnership development, proposals, presentations, our website and other priority communications.

Organization Mission

We are on a MISSION to deploy clinical expertise and digital solutions to medically-underserved parts of the world. We form strategic partnerships between health workers, implement digital health tools in local settings, and achieve better health care for people in the developing world. We know by now there simply aren’t enough health workers in the world. Today, 83 countries do not meet the basic threshold of having 23 health workers per 10,000 people. By 2030, there will be 15 million fewer health workers than needed. We have a decade of experience bringing physicians to communities with fewer than 1 health worker per 10,000 people using digital tools like telemedicine. We are going to bring our experts to the frontline of global health challenges in the next decade as well. We believe that we can create health equity with an evidence-based approach, world-renowned medical expertise, and local leadership.