Google Ad Grants Setup and Campaign Support

By the end of this project, I would love for Becoming Love Project to have a properly configured and functional Google Ad Grants account with an initial campaign structure that supports our mission and organizational goals.

The consultant will help us:

• Review our current Google for Nonprofits and Google Ads setup
• Identify and help resolve account access, payment profile, or configuration issues
• Confirm that our account is structured to meet Google Ad Grants requirements
• Connect or verify Google Analytics and conversion tracking
• Identify the strongest audiences, search terms, and landing pages for our goals
• Conduct initial keyword research
• Create at least two mission-aligned search campaigns
• Develop ad groups and write clear, compelling ad copy
• Establish negative keywords and appropriate geographic targeting
• Create a simple system for monitoring account performance and compliance
• Train our team on how to review results and make basic updates

Possible campaign priorities include recruiting participants for our free programs, attracting volunteers and mentors, increasing donations, building community awareness, and promoting key initiatives.

We will provide access to our existing accounts, website, program information, organizational messaging, target audiences, and timely feedback.

Success would mean that our Google Ad Grants account is active, compliant, and connected to measurable goals. We should also understand how the account is organized, what results to monitor, and what steps our team needs to take each month to keep the campaigns healthy.

Organization Mission

Becoming Love Project is a 501(c)(3) nonprofit that uses storytelling, filmmaking, and mentorship as educational and workforce development tools for young adults navigating major life transitions. Through hands-on writing, filmmaking, and creative programs, participants build confidence, strengthen emotional expression, develop transferable professional skills, and learn to transform lived experience into stories that can create meaningful cultural impact.