Marketing and social media strategy for the rollout of a nonpartisan civic education platform

Spread the Vote and Civic Genius, both programs of the National Civic League, are launching Genius Guides - a long-term civic education project with the eventual goal of cataloguing every single elected office in America. Voter and civic education has a huge gap: so many people step into the voting booth and have no idea what all those local offices at the bottom of their ballot actually do. That info gap has an impact beyond Election Day as well; if you don't know how your local government works, you don't know where to turn when you need help, and you don't know how to make change when your community needs it. The Genius Guides aim to fill that gap, one state at a time, and empower citizens with the information they need to take civic action.

This kind of project represents a new scope for the National Civic League, which typically works with local governments and other organizations - we have very little experience marketing our resources to a broad general-public audience, and our dedicated marketing/comms capacity is extremely limited. We're looking for someone who understands the current social media landscape and is interested in the civic engagement aspect of this project. We are partnered with a voter information app, which will host the Guides on its platform and be a significant source of visibility - we want to capitalize on that visibility, as well as the project's timeliness given the upcoming elections.