Instagram and TikTok Recruitment Strategy

We are looking for a volunteer with Social Media Marketing and digital marketing expertise to build a platform-specific strategy and a short-term recruitment campaign for Instagram and TikTok that our team can execute. The volunteer will:
- Provide a brief audit of our current Instagram and TikTok presence, noting strengths, gaps, and initial opportunities.
- Deliver target-audience recommendations for each platform, specifying audience segments to prioritize for volunteer and chapter leader recruitment.
- Produce platform-specific strategies for Instagram and TikTok, including posting cadence, format mixes, and engagement approaches.
- Recommend content pillars and recurring content themes aligned to recruiting volunteers and chapter leaders.
- Recommend formats and use-cases for Reels, TikToks, Stories, carousels, and other appropriate post types.
- Create a 4-week Instagram and TikTok content calendar with post concepts, sample messaging, recommended formats, posting frequency, and clear calls-to-action.
- Design a social-media-driven volunteer recruitment campaign tailored to convert viewers into qualified volunteer applicants, including suggested messaging and CTAs.
- Design a social-media-driven chapter leader recruitment campaign with content concepts and messaging to attract students and young leaders interested in starting STEM to Stability chapters.
- Provide strategies for increasing reach through trends, collaborations, student-focused content, and community engagement tactics.

Success means clear, implementable deliverables and a collaborative process. We will work closely with volunteers, share existing platform examples and goals, and provide a staff point of contact so recommendations can be reviewed and implemented. Specific materials and timelines will be provided during intake.

Organization Mission

STEM to Stability empowers survivors of domestic violence, their children, and child-abuse victims by providing access to STEM education, digital literacy, technical training, and the supportive resources needed to achieve long‑term financial independence and success.