Research & Benchmark Institutional Membership Models for MOLA

A benchmarking analysis of approximately 10 professional associations and membership organizations that offer institutional, organizational, group, or corporate membership.

The analysis should compare:

-Membership structure and annual pricing
-Benefits included at each level
-Number of individuals covered
-Job, internship, event, and resource-sharing opportunities
-Conference, education, or professional development benefits
-Visibility or promotional benefits offered to organizations
-How institutional membership is distinguished from sponsorship
-Any other features that could be relevant to MOLA

The consultant should provide links to the organizations and source information used in the research.

The final deliverable should also include a brief set of recommendations based on the findings, including whether MOLA's proposed pricing and benefits are in line with comparable organizations and any changes worth considering before launch.

Success would mean MOLA has clear market benchmarks and practical recommendations we can use to finalize and launch our institutional membership program.

With this research completed, MOLA will have the information needed to confidently finalize and launch an institutional membership program that is appropriately priced, provides meaningful value to participating organizations, and creates a sustainable source of revenue. The program will also help MOLA build stronger relationships with healthcare systems, universities, companies, and other organizations while creating additional professional opportunities and resources for our members.

Organization Mission

MOLA is a non-profit association of physicians and health professionals working for career advancement, linguistic and cultural competency, and health care access and quality for the Hispanic/Latinx community.