Strategy to Build Our Online Fundraising Campaigns

Free Brands is a survivor-led nonprofit that creates entrepreneurship pathways for survivors of trafficking and gender-based violence, so they can build businesses and lasting economic freedom. We have our biggest fundraising campaigns coming this fall and winter, and we want to run them well rather than as scattered, one-off asks. We use Zeffy for donations but have barely built out what it can do. In the few weeks of this project, we are looking for a fundraising professional to help us strengthen our online giving and build a clear campaign strategy: configure and improve our donation flows, turn on a recurring giving option, and map out how our online campaigns should run so we can execute them ourselves. The deliverable is a stronger online donation setup and a practical campaign plan we can run with.

The better we fundraise, the more survivors we can support, since every dollar goes toward programs that move real money into survivor-led economies. A clear strategy and a stronger setup mean we stop leaving money on the table and start turning interest into steady, growing support. What you help us build keeps raising money long after this project ends.

I will share our current Zeffy setup, the calendar of campaigns we are building toward, and an honest picture of what we have and have not set up so far. We are looking for someone who can help us build a repeatable fundraising plan and setup we will use for every campaign.