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Marketing Strategy

Free Brands

Social Media Strategy to Grow Our Audience

San Diego, US-CA America/Los_Angeles 4 hours, 40 minutes ago 4 people have applied to this opportunity

Human Rights Multi-Week

Relevant Skills

Content Management
Marketing Strategy
Social Media Marketing

About the Opportunity

Free Brands is a survivor-led nonprofit that creates entrepreneurship pathways for survivors of trafficking and gender-based violence, so they can build businesses and lasting economic freedom. This December we run our biggest campaign of the year, and we want to spend the fall building a real, engaged audience so that when the holidays arrive, people are ready to shop from and support survivor-owned businesses. We are looking for a social media strategist to help us build that plan. We would love guidance on which platforms deserve our focus, what to post and how often, how to grow a genuine following rather than a vanity number, and how to sequence our content through the fall so momentum peaks in December. The deliverable is a clear, practical strategy we can actually execute, including a content calendar framework and the kinds of posts that move people from following us to buying and giving.

Every new follower we earn is a potential customer for a survivor-owned business or a future supporter of our work. A real audience, built with intention, is how we turn attention into dollars that flow into survivor-led economies during the season that matters most. For a solo founder posting between everything else, a strategist who can hand us a plan worth following is genuinely high-impact, because the audience we grow this fall keeps paying off long after the holidays.

I will share who we serve, our audiences of survivor entrepreneurs, purpose-driven supporters, and funders, our current channels and what has and has not worked, and the calendar of campaigns we are building toward this fall and winter. We are looking for a strategist who can help us turn scattered posting into an intentional plan that grows our reach and build trust.

About the Org

Badge Icon - Reliable Responder
Badge Icon - 5 Completed Partnerships
Badge Icon - 5-Star Rated

Location

San Diego, US-CA

Timezone

America/Los_Angeles

Organization Mission

Free Brands is a grassroots survivor-led nonprofit on a mission to create accessible pathways for survivors of trafficking and gender based violence to build wealth and freedom through entrepreneurship

Member Since

Jun 2026

Completed Taproot Plus Partnerships

0

Program Focus Areas

  • Adult Education
  • Advocacy & Human Rights
  • BIPOC Support & Advocacy
  • Community Building
  • Diversity, Equity, & Inclusion
  • Domestic Violence
  • Employment & Job Training
  • Human Services
  • LGBTQIA+
  • Literacy
  • Low-Income Communities
  • Peace Keeping
  • Social Justice
  • Women's Rights
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