Give Voice to a Brand Redefining How the World Sees Survivors

Free Brands creates entrepreneurship pathways for survivors of trafficking and gender-based violence, so they can build businesses and lasting economic freedom. We are developing our visual brand identity now, and we are looking for a copywriter or brand strategist to build the written half: a brand voice and messaging guide that defines how Free Brands sounds and what we say. At its core, our work asks people to see survivors differently, as entrepreneurs building something lasting rather than people defined by crisis, and our words need to carry that shift everywhere they appear. We envision the guide including our core message, key messages tailored to our different audiences, and clear guidance on tone and voice, with examples, so that anyone writing for us, from our founder to a future volunteer, sounds consistently like Free Brands. We are open to your guidance on what belongs in a guide like this.

The way we sound is how people come to trust us and see survivors the way we do. A clear voice means every email, campaign, application, and post carries the same message with the same heart, whether our founder writes it or someone new does. For a solo founder who writes most of what goes out the door, a guide that captures our voice protects our consistency as we grow and makes it possible to bring more hands into the work without losing who we are. The words you help us define will shape how survivors, shoppers, and funders alike understand what we are building.

We are ready to move quickly. As the founder, I lead our communications directly and will be your single point of contact, which keeps feedback fast and consistent. We will share our visual brand direction, my research on survivor entrepreneurship, samples of how we currently write, and a clear picture of the audiences we speak to, from survivor entrepreneurs to purpose-driven shoppers, donors, and funders. Our visual identity is taking shape in parallel, so the voice can be built to match it. We are looking for a writer who can help us name and shape a voice that already lives in our work but has never been written down.