Community Partnership Strategy and Outreach Pipeline

We're seeking a Digital Marketing & SEO Specialist for a 6-8 week remote volunteer engagement to improve the search visibility and digital performance of the ImpactKits website. The volunteer will conduct a comprehensive SEO audit, identify opportunities for improvement, and implement approved SEO enhancements directly within our WordPress website using Elementor. Responsibilities include optimizing page titles, meta descriptions, heading structure, image alt text, internal linking, page content, and other on-page SEO elements.

The volunteer will also review and optimize Google Analytics 4 and Google Search Console, monitor website performance, and develop recommendations for continued digital growth. This role will collaborate closely with our Website UX Strategy & Experience Designer and WordPress Website Implementation Specialist to ensure user experience improvements align with SEO best practices and search performance.

This is best suited for professionals experienced with WordPress, Elementor, Google Analytics 4, Google Search Console, and modern SEO practices. Applicants should have a strong understanding of technical SEO, on-page optimization, keyword research, metadata, indexing, structured data, Core Web Vitals, and search performance across Google and other major search engines.

Expected deliverables include:
- Comprehensive website SEO audit
- Implementation of approved on-page SEO improvements within WordPress
- Google Search Console optimization
- Google Analytics 4 review and performance dashboard
- Keyword research and optimization for priority pages
- Technical SEO recommendations and implementation where appropriate
- Final report summarizing completed work, remaining opportunities, and recommendations

A stronger digital presence enables more people to discover ImpactKits and engage through volunteering, donations, community partnerships, and collection site hosting. By implementing meaningful SEO improvements and strengthening our digital marketing infrastructure, the volunteer will directly increase our ability to reach new supporters and build long-term capacity to serve individuals and families throughout Orange County.

The volunteer will work directly with ImpactKits' leadership team and collaborate with other skilled volunteers supporting our website initiatives. Access will be provided to our WordPress website, Elementor, Google Analytics 4, Google Search Console, SEO plugins, LiteSpeed Cache, and other relevant website resources. We will provide project goals, timely communication, regular check-ins, prompt feedback, and the support needed to successfully implement approved improvements throughout the engagement.