Email Deliverability Audit and Recovery Plan for HubSpot

GoodVision sends a monthly donor/supporter newsletter through HubSpot Marketing Hub. After a recent domain and list change, our email engagement metrics have dropped well below historical norms and we have evidence pointing to inbox placement problems rather than a content or audience issue. We've done initial diagnostic work ourselves (authentication records, blacklist status, bounce analysis) and are looking for a specialist to validate our findings and lead implementation of a recovery plan. Specific metrics and diagnostic detail are available on request once we're in direct conversation — we'd rather not post sensitive performance data in a fully public listing.

Given our budget, we need to prioritize. In rough order of importance:

Validate our diagnosis and confirm/correct our recovery plan (highest priority)

Hands-on implementation of the highest-impact fixes: list segmentation by engagement, suppression list architecture, and a sending warm-up sequence

DMARC policy progression and authentication fine-tuning

Light guidance on ongoing monitoring (e.g., Google Postmaster Tools) so our team can sustain this without ongoing consulting support

We expect this to be roughly 10-20 hours of focused work.

We'll provide a limited-permission HubSpot user seat for the engagement. DNS changes (we use Cloudflare) will be made by our staff based on your specific instructions rather than handing over registrar/DNS credentials directly — happy to discuss if this creates friction for the work involved.

What success looks like: bounce rate back under 2%, and open rates trending back toward 15-20% within 60 days of implementation.

Ideal Candidate

Demonstrated hands-on experience with HubSpot Marketing Hub (Starter tier specifically a plus)

Real expertise in email deliverability — not just CRM administration — including domain reputation, authentication, and ISP-specific behavior (Gmail, Yahoo, Outlook)

Comfortable scoping efficiently within a tight nonprofit budget; we are not looking for a multi-month engagement

Nonprofit sector experience preferred but not required

Able to start this week and communicate clearly with a non-technical staff team