Set Up and Optimize Google Ad Grant Campaigns

Unruled Masses is building tools and resources that empower people to participate in civic life, strengthen democratic institutions, and hold systems accountable through peaceful, evidence-based action. A Google Ad Grant will help us reach people who are actively searching for ways to get involved, learn, volunteer, or access reliable civic resources.

By helping us build and optimize our Google Ad Grant account, the volunteer will enable our organization to make full use of up to $10,000 per month in Google Ads credit—resources that would otherwise go unused. Their work will increase the visibility of our educational content, volunteer opportunities, and community initiatives, allowing us to connect with more individuals, organizations, and communities that share our mission.

The systems and strategies developed during this project will continue benefiting our organization long after the engagement ends. The volunteer's expertise will help create a sustainable digital outreach program that expands our reach, strengthens community engagement, and supports our long-term mission of building a more informed, connected, and civically engaged society.

We've already identified the goals we'd like to achieve with the Google Ad Grant and have the leadership team's full support for this project. Our team will provide the volunteer with background information about our organization, our target audiences, key programs, website access (as needed), branding materials, and any existing marketing content that may be helpful.

We'll designate a primary point of contact who will be available to answer questions, provide timely feedback, and make decisions so the project can move forward without unnecessary delays. We understand that Taproot projects are collaborative, and we're committed to respecting the volunteer's time by being responsive and prepared for each meeting.

Once the project is complete, our communications team will implement the recommendations and continue maintaining the Google Ad Grant account using the documentation, processes, and best practices developed during the engagement. Our goal is not only to launch successful campaigns but also to build a sustainable system that our team can manage and continue improving over time.

Organization Mission

Our mission is to build public civic intelligence and direct-action infrastructure that exposes abuses of power, maps networks of corruption, organizes nonviolent resistance, and rebuilds democratic strength from the ground up. We work to make systemic corruption easier to track and combat—from housing and healthcare to workplaces and schools.