Outreach Strategy and Sales Playbook for Literacy App

Through working with our organization on this project, the volunteer will support our mission by helping us reach the most marginalized young people in our country and giving them a better chance for life success through reading. Everyone who has contributed to Readeezy has either experienced reading difficulties when they were younger or know someone who does. Some have mentioned that, although they were aware of issues in diversity and inclusivity in publishing, they didn’t realize there were virtually no books in the market designed to support disabled/struggling teen and adolescent readers. We’re also equally passionate about storytelling and providing the best possible reading experience for our target audience.

We have already prepared a few materials for potential sales and marketing initiatives, some of which include email templates, a database of literacy organizations, and marketing collateral such as flyers. Being a nonprofit with little knowledge on sales and best practices for outreach, we would be more than happy to tailor our workflow to our volunteers' needs.

Organization Mission

Readeezy Literacy's mission is to support the acquisition of grade-level reading skills for struggling adolescent/teen readers who are poor, uneducated, emotionally challenged, marginalized, disabled and academically struggling to empower them achieve life and career success.