Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to fundraise for cancer research and grow brand awareness and add new community members. This project may include the following activities:
-Technical troubleshooting, account audit, and conversion tracking setup for our Google Ads account.
-Google Ads technical deep-dive: Diagnosing tracking errors, fixing ad disapprovals, and optimizing our active campaign setup.
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health.

Our ideal volunteer has:
Google Tag Manager & Conversion Tracking: Must have proven experience setting up conversion tags (so we know exactly when a raffle ticket is bought).

Technical Troubleshooting: Experience diagnosing "disapproved ads," account policy snags, or tracking mismatches.

Google Ad Grants Expertise: Familiarity with maintaining compliance under the $10,000/mo Google Grant rules and search ads/keywords bidding.
Experience with Google Ads and/or search engine marketing, and copywriting skills a plus.

We are utilizing the Google Ad Grant ($10,000/month in free search ads) to push out a fundraiser for a FREE round of golf. Every dollar raised through this raffle bypasses heavy administrative overhead and goes straight toward accelerating cancer research updates and support systems. Currently, our message is trapped behind a technical roadblock. By getting our Google Ads campaign live and optimized, you will maximize our reach, help us sell out the raffle and future fundraisers, and secure the financial resources needed to back vital cancer research discoveries.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our technical issues, as well as our mission, vision, and purpose. Your great work you share with us will help us fund the researchers who fight everyday against cancer.