PR Pitch for Tiny Home Community

A polished media pitch and supporting press materials to promote the ribbon cutting, open houses, and the tiny-home reentry project. Specific materials and outreach approach will be defined with the volunteer during kickoff and interviews. We'd also like advice on how to find media contacts and ensure successful matching.

National coverage will amplify the voices of formerly incarcerated women co-designing these homes, raise awareness of a new rural reentry housing model, attract partners and resources, and support Benevolence Farm’s work to cultivate leadership, sustainable livelihoods, and structural change in the rural South.

We will work closely with the volunteer to share background information, event timeline, project purpose, and spokespeople access as needed. Our team is ready to collaborate, review drafts, and implement the outreach plan developed together.

Organization Mission

Benevolence Farm seeks to cultivate leadership, promote sustainable livelihoods, and reap structural change with individuals impacted by the criminal legal system in North Carolina.