Google Ads Optimization Support for Animal Rescue Nonprofit

We need a skilled volunteer to audit our current campaigns, refine keywords, add negative keywords, improve Quality Score, optimize ad copy, strengthen our Performance Max and Search campaigns, and set up conversion tracking.

This Google Ads optimization will directly support our ability to reach adopters, donors, and community members who need TNR support.

The TNR Project is a grassroots nonprofit in Monrovia, CA dedicated to humane trap‑neuter‑return, medical rescue, and adoption. Improving our Google Ads and SEO directly increases our ability to:

- Reach adopters for our rescued cats
- Raise medical funds for injured and sick animals
- Educate the community about TNR
- Connect with people who need help with stray and feral cats
- Grow our donor base to sustain our rescue work

Every improvement in visibility translates into more lives saved. This project strengthens our outreach, increases our impact, and helps us continue serving the San Gabriel Valley community.

We already have a strong foundation in place:

- Active Google Ads account
- Google Ad Grants eligibility
- Squarespace website
- Google Analytics 4 installed
- Clear branding, messaging, and campaign assets
- A single point of contact (the founder) who can provide fast feedback and approvals

We will provide access to Google Ads, Analytics, Search Console, and Squarespace as needed. We can meet weekly or bi‑weekly to review progress, answer questions, and ensure the volunteer has everything they need. We are organized, responsive, and ready to collaborate.