Social Media Brand Identity, Templates + Editorial Strategy

This project is critical for our launch and communications strategy as we prepare for launch. We want the social media page to serve our mission in its own right, and would like to produce a brand identity and content strategy that serves the mission of the organization and speaks its aesthetic.

We love the brand design of arts and cultural organizations like Serpentine and Kadist, who have a polished social media aesthetic. We'd like to apply our existing brand kit and materials to the design of updated social media templates and editorial strategy to best communicate our brand and communications to the world which is situated within a contemporary art context.

I will share our existing brand assets and visual identity and an initial overview governing the vision for our social media page, which should feel like a social gathering / gallery space in its own right.

Phase 1: initial meetings to get a sense of what we are looking for
Phase 2: produce social media templates, work on refinement
Phase 3: a tailored social media plan in service of goals

We'd have working templates and an editorial strategy to use in communicating our work with the world via social media. We'd have templates we can work with and update in Canva or Figma until we can finally contract a designer for these projects.

Organization Mission

Climate House is a creative think tank using the arts to illustrate actionable pathways forward—and bring them to life. Our Mythos Embodied Climate: Climate change is not the abstract, technical issue it’s often framed to be–but a universal, ambient one experienced through our bodies and daily lives. CH communicates using universal sensory language, to reintegrate our understanding of climate change as real in the felt sense, and as a core defining issue shaping everything around us. Universal Sensory Language: By speaking this universal language of the senses, we can communicate in a language everyone speaks and understands. This helps reframe climate as an everyone issue–providing an opportunity for the general public to reclaim their agency in understanding it and engaging with its solutions creatively, collaboratively, and meaningfully. Culture-First: Culture is the fabric of daily life. CH uses a broad suite of cultural tools to meet people where they are, designing programming that is audience-tailored and culture-first, recognizing this as the carrier oil for engaging with more complex topics. Show-not-tell: Because seeing is believing, we design programs that show, not tell. All of our programs are seared with a blueprint, grounding solutions on the experiential plane, allowing our audience to feel solutions that are so actionable, they can taste them.