Develop a Comprehensive Brand and Style Guide

IWS Family Health is a federally qualified health center dedicated to providing high-quality, compassionate healthcare across Chicago. Our innovative care model integrates family medicine, maternity, dentistry, child development, and behavioral health services.

We are seeking a volunteer with 5+ years of professional experience in one or more of the following areas: brand strategy, marketing communications, creative direction, graphic design, corporate branding, or public relations.

Experience developing brand guides, messaging frameworks, or communications strategies for hospitals, health centers, government agencies, or nonprofit organizations is preferred.

The final deliverable should include:
• Visual Standards: Recommended header/body fonts and photography style standards.
• Core Messaging: An organizational narrative, key messaging pillars, and boilerplate language for different audiences.
• Pitch Guidance: Advice on how to apply this messaging to pitch decks and social media.

Time Commitment:
2 virtual meetings a month (estimate 20 hours/month)

IWS Family Health is seeking a skilled marketing or branding professional to help develop a comprehensive Brand and Style Guide that will strengthen organizational consistency across all communications and marketing efforts.

Your expertise will help IWS Family Health strengthen its voice, increase community engagement, improve fundraising communications, and better tell the stories of the patients, providers, and communities we serve.

The volunteers will work with our External Relations team to transform ideas and notes from multiple brainstorming sessions into a practical, user-friendly guide that includes:
• Recommended header and body fonts
• Photography standards
• Communications cadence
• Organizational narrative and key messaging pillars
• Pitch deck messaging guidance
• Boilerplate language for various audiences
• Social media utilization guidelines
• Audience segmentation and communication strategies