Executive Impact Summary Design and Communications Toolkit

Heart-to-Heart has developed a comprehensive 2025 Annual Report and now seeks a skilled communications and graphic design volunteer to transform that content into a professional, boardroom-quality Executive Impact Summary for use with:
* Prospective board members
* Major donors
* Foundations
* Community leaders
* Correctional facility leaders
* Strategic partners

The goal is to create concise, visually compelling materials that communicate impact, outcomes, growth opportunities, and ways to engage.

Primary Deliverable

1. Executive Impact Summary (4 Pages): Create a professionally designed 4-page document based on an existing content toolkit and annual report. Versions:
* Donor & Partner Edition
* Board Leadership Edition (alternative Page 4)

2. Canva Source Files: Provide editable Canva files that Heart-to-Heart staff can update in future years.
3. Print and Digital Versions. Develop:
* Print-optimized PDF
* Email/web PDF
* Mobile-friendly PDF

Secondary Deliverable (if time permits)

4. Two-Page Leave-Behind: Create a condensed version suitable for:
* Board recruitment
* Donor cultivation meetings
* Community presentations
* Conferences and networking events

Desired Skills
* Graphic Design
* Annual Report Design
* Nonprofit Communications
* Visual Storytelling
* Canva
* Print Design
* PDF Layout Design

Design Goals

The final product should be:
* Professional and boardroom-ready
* Attractive but economical to print
* Easy to read on mobile devices
* Consistent with Heart-to-Heart branding
* Appropriate for donor and board cultivation
* Accessible to audiences unfamiliar with incarceration, reentry, or Nonviolent Communication

Key Messages
* Building the Skills That Sustain Freedom
* 92% of participants completing 50+ hours remained free after three years
* Employment readiness and leadership development
* Nonviolent Communication as a foundational framework
* Capacity building and organizational growth
* Opportunities for engagement through board service, philanthropy, and partnerships

Estimated Scope
* Approximately 20–40 volunteer hours
* 3–6 weeks
* Remote collaboration
* 2–4 review rounds

Preferred Outcome
A polished communications toolkit that Heart-to-Heart can use for board recruitment, donor cultivation, community outreach, and future annual reporting efforts.

This project will support Heart-to-Heart's initial communication with new contacts for board recruitment, donor cultivation, community outreach, and future annual reporting efforts. Although we have a beautiful annual report, it is too long to use in initial communication with new contacts, as well as too costly to print. We need a concise document that presents the key information that a new contact needs to absorb when first learning about Heart-to-Heart's work to help people affected by incarceration to heal, thrive, and become the leaders they are meant to be.

Existing Materials Available

Heart-to-Heart will provide:

* 2025 Annual Report
* Executive Impact Summary Master Toolkit
* Approved messaging framework
* Theory of Change
* Program descriptions
* Organizational branding assets
* Photos and logos