Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time!

This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Font and graphic development based on current logo design
-Guidelines for website updates
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

Our project is targeted towards individuals with Parkinson's Disease and we want to make a cohesive and easily understood design and brand that incorporates the symbols of Parkinson's: orange and tulips! This will help us integrate new website design and product development to be easily navigated.

Kinnections Foundation builds a vibrotactile glove that delivers the same therapy as a $100,000 medical device — and we give it to our users for little to know cost. In a year, we've grown from a Rice University class project to a waitlist of 1,600+ across four continents, with beta users walking unaided for the first time in years.

We need a brand book that matches the seriousness of the work. Right now, every grant application and clinical partnership pitch is held together with one logo and a lot of goodwill. Your design will show up in the materials that fund the next 1,000 gloves — and reach the next 1,000 people whose tremor has kept them from holding a grandchild or signing their name.

A few hours of your time. Years of clearer outreach. Real people, real impact.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.