Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. While we have been using our account for the past year, we need help with getting results and optimizing our account further.

This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up/strengthening integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
-Setting up an example ad and walking the EyeSeeMe Foundation team through it.

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

The volunteer will support the EyeSeeMe Foundation by helping us to spread our mission. When more people know about the pitfalls in the modern literacy landscape, especially when it comes to children of color, they are more open to helping through volunteering at Book Fairs or donating to Book Fairs, both of which directly impact the number of books in the household, which is a direct indicator of educational and life-long success.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We have also used our Google Ads account already, tested out ads, set up our profile. We are prepared to share the login credentials to our Google Workspace.

In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.