Marketing Strategy for Social Enterprise in Honduras

Convo-Amigos is a social enterprise of Honduras Child Alliance that trains bilingual tutors in Honduras to provide conversational Spanish instruction — offered both online and in-person to students in North America, Europe, and Australia. We are seeking a skilled volunteer to help build a structured marketing plan to grow our visibility, increase our prices, and reach more prospective students.

Specific requests include reviewing our current social media presence, advising on how to best use our existing Google Ads access, and helping us develop a content and advertising strategy that speaks to two distinct offerings: ongoing one-to-one conversational Spanish classes, and a Spanish immersion week in Honduras for students who want an in-country experience.

We are also planning a price increase in July, so building visibility and enrollment momentum is a priority. The deliverable we are hoping for is a practical plan we can implement and sustain with our existing team.

Convo-Amigos provides quality, affordable Spanish instruction to students abroad while creating meaningful employment for bilingual Hondurans as trained tutors. A skilled volunteer who helps us market more effectively will grow both sides of the program — more students learning Spanish, more Honduran tutors earning income, alongside added funding for Honduras Child Alliance. Growing our visibility will strengthen a model that invests directly in our community.

As a social enterprise operating within Honduras Child Alliance, we have organizational experience working with skilled pro bono volunteers, including through previous Taproot Plus projects. We understand and respect the value of a consultant's time and will come prepared for each session.

Convo-Amigos is already an active program with a social media presence and existing access to Google Ads. Our materials and performance data will be ready to share, so our volunteer partner can assess what we have in place and build from there.

The marketing plan developed through this project will be reviewed by our leadership team and implemented by the staff member who manages Convo-Amigos day-to-day. We are looking for practical, actionable guidance that we can execute independently and adapt as our program grows. We are responsive, organized, and genuinely excited to learn from someone with marketing expertise.