Fundraising Storytelling and Messaging Strategy

Oikonos is seeking a skilled volunteer to develop a fundraising-focused storytelling and messaging strategy for “Territorios Únicos,” a sustainability education program that has been running for three years in two of Chile's most ecologically significant island territories: Isla Mocha (a National Reserve) and the Juan Fernández Archipelago (a UNESCO Biosphere Reserve).

We train teachers and school principals in active, place-based learning methodologies, specifically Project-Based Learning (PBL) with environmental sustainability content adapted to each island's unique ecological and cultural context. Our program reaches small, geographically isolated communities where access to quality education is limited.

We are now at a critical juncture: our initial funding is running out, and we need to secure new donors and partners to sustain the program. We have the results. We have the stories. We have the impact. What we lack is a clear strategy for communicating all of that to the right people, and a compelling narrative that makes potential donors want to be part of it.

We are seeking a skilled volunteer to help us with three concrete deliverables:
- Donor Audience Map: identify and prioritize potential donor profiles (foundations, CSR programs, international cooperation agencies, individual philanthropists).
- Segmented Messaging Grid: tailored messages for each donor profile that connect their values to our program's impact.
- Corporate Storytelling Narrative: a master institutional text usable in presentations, outreach emails, and fundraising materials.
- A PPT or one-pager with a corporate storytelling narrative

Territorios Únicos trains teachers in remote island schools in Chile to deliver education for sustainability, through place-based and active learning methodologies. With this program, students are learning and developing skills and competencies for the sustainable development of the extraordinary territories and ecosystems they live in. After three years of implementation, we have documented real impact: teachers transformed, students engaged, school cultures reshaped around environmental awareness and sustainable development.
But our funding is running out, and that impact is at risk.
Your work will directly determine whether this program continues or ends, whether the 150 students, 40 teachers, and school management teams receive our support. A clear donor map tells us who to reach. A sharp messaging grid gives us the right words. And a compelling narrative turns an interested donor into a committed one. These are not abstract deliverables; they are the bridge between the work we've built and the communities that depend on it.

We are well-prepared to make this collaboration efficient and rewarding. We have three years of program documentation, impact data, teacher testimonials, and visual assets from both islands. A dedicated project coordinator, the Chile program manager, and the Co-executive director are available for weekly working sessions.