Capital Campaign Key Messaging Strategy Development

We are searching for a volunteer who can lead the development of our key messages that communicate what we do, how we are different, and what value we bring to our stakeholders. Our ideal volunteer partner will be a creative communicator who is ready to dive into messaging strategy with our team!

We envision a set of key messages that we can use across media and marketing collateral (i.e., website copy, social media posts, infographics, brochures, email templates, etc.).

The first meeting will be an opportunity for our team share with you with a briefing on our core stakeholders and goals as an organization. We will share our existing communications and marketing materials. In our second meeting, the volunteer should present a first draft. We will provide feedback and at least one round of revision. We may work asynchronously for continued feedback, and in our final meeting together, the volunteer will deliver the final, copyedited version.

We are in the beginning phases of a capital campaign but one of the outcomes of our feasibility study was that the community does not seem to realize the impact that we have on the community, what we do, who we do it for and how we do it. One of the recommendations was to improve that messaging before reducing our campaign size and then beginning the campaign.

We will share our existing communications and marketing materials with the volunteer as well as other relevant background information. Our organization has clearly defined stakeholders and will provide that information to our volunteer partner. We have a designated member of our team available to work with the volunteer on this project. We will also make any of our program beneficiaries available for interviews. We have the approval and buy-in of our board who will be making the final approval of our new key messages.