Develop a Comprehensive Brand Identity

Taking Down Giants is seeking a skilled Brand Strategist or Graphic Designer to help us build a cohesive brand identity. Our goal is to create a visual and narrative foundation that helps us mobilize 'soul-u-tionists' to solve planetary and human issues.

The volunteer will work with us to produce:
1. A Brand Discovery Summary: Brief overview of our target audience, brand personality, and positioning.
2. Core Messaging: A mission statement, vision statement, and 'elevator pitch.'
3. Visual Identity Package: A primary logo, color palette, and typography recommendations.
4. Basic Brand Style Guide: Instructions on how to use these elements consistently.

A clear, cohesive brand will help Taking Down Giants communicate its vision, attract soul-u-tionists and partners, and mobilize people to co-create solutions for planetary and human issues. Volunteers will help amplify the movement’s voice and increase engagement in gatherings and solution-building.

Our team will be available to meet regularly, share any existing materials, and give timely feedback so the volunteer can iterate. We will work collaboratively to refine deliverables and plan how the new brand will be adopted.

Organization Mission

Taking Down Giants, the movement serves as a catalyst in the wheelhouse of creating and visualizing a different future for our Planet and it’s inhabitants. The way we treat one another, the way we treat, use and replenish our resources. Coming together as soul-u-tionists and creating modules of gatherings where we not only continue the discussion about Planet issues and Human issues but, we come together to create solutions to them.