Sponsorship Strategy Evaluation & Growth Plan

Right now, JAWS receives about $50,000 total revenue from our annual conference. However, we know other journalism affinity groups can make roughly 80 percent of their revenue through their annual conference.With that in mind, we'd like to work with an expert who can help us work toward the following deliverables:
1. Evaluation of our current pricing/sponsorship strategy
2. Developing a 3-4 month revenue growth plan

The financial health of JAWS has always been cyclical. It will start out great, then shift to "just ok," then shift to "not great," then we seriously consider dissolving, only to have our members rally at the last minute and start the cycle all over again.
At this moment, we're at the beginning of a new cycle, so our outlook is very strong. We want to build upon that momentum, and improve our financial health even further by working with an expert to help us avoid slipping back into the financial abyss. Getting this help will us strengthen our organization so that we can focus on the actual work of advocating, training and supporting women in media at all levels of their careers, without having to devote so much time worrying about wether or not we have enough money in the bank.

We have already created our 2026 Sponsorship Prospectus. We have also created a list of companies we would like to contact with requests for financial support. We will also supply the strategist with our financial information, including the operating budget, if it will be useful.